and opposed big government. maybe that's why republicans like to drink sam adams beer. democrats like to drink vodka, rum, tequila, sauvignon blanc would be predictive of partisanship. >> where does the republican eat dinner? >> applebee's and ruby tuesdays but not tgi fridays. >> he knows what you drink and what restaurants you eat in. >> and how i'm going to vote before i do. >> it's scary. >> absolutely. yeah. >> reporter: and he knows what we watch. armed with that kind of information, the parties can plant their ads in the places that will most likely yield a harvest, that all important bubble of independents and undecideds. >> in north carolina -- >> we looked at the partisanship of the weather channel and is it in the middle. >> reporter: that goes to local tv. will predicted what stations george watches in raleigh, nbc 17 and kral. >> i watch nbc 17 and wral. >> you learned a lot about who your constituency is. >> too much sometimes. >> the ads pile up and the phone keeps ringing. most of it targeted at george, who insists the debates will be the most important factor in his decision.